Tip: DIY or PIY
Hey all, the question is: Do the numbers add up? Does your next project make financial sense? There is a great thread going on in the forums about producing a video for DVD sales. Part of the discussion is around DIY vs. hiring a crew. AskMrVideo.com is all about DIY. However, DIY is sometimes PIY - PRODUCE it yourself and hire the camera crew and editor. It all comes down to time and money. If you can get someone to do it for cheaper than you can do it - do so. If you don't currently know how to edit - you need to figure in that learning curve. If it will take you twice as long, figure that in as well. Also, you need to run the numbers. For example: Let's say your next project will cost you $3000 for shooting and editing. You want to sell the DVD for $47.50. If you use a service like http://www.kunaki.com/ It will cost you $1.60 per unit - which includes EVERYTHING! So your per unit profit is $45.90. How many will you need to sell to break even? 3000/$45.90= 64 DVDs. Sell a hundred DVDs and your profit is $1652. Sell 1000... you get the idea! If you include a value added service or bonus - like membership to your private support or training site - you can up the price to $99 (as an example "includes one year membership to...") and your break even is around 30 DVDs. So PIY - get it done fast and professionally and be the producer. Work the numbers to see if the investment is worth it or not. What's that? No up front money? Well then, that's when you get creative. I did a whole lot of DIY before I did any PIY. I leveraged my time and efforts and eventually was producing. I actually produced for other people before I produced anything for myself. That's what I call PIY with OPM! But let's say you got plenty of time and zero money. Your can shoot and edit your DVD project yourself. You can author the DVD and create the graphics, and upload it all to http://www.kunaki.com/ Using this method (and NOT counting your time or equipment) you would profit $45.90 on each and every $47.50 DVD sold! Sell a hundred and pocket a cool $4590. So run the numbers on your next project and see which model DIY or PIY makes sense. Speaking of numbers, one of our members is in a video contest and the most views wins. Check his video out here:
http://www.youtube.com/watch?v=S6RtyX47r_M That's all for me. Stay Tuned... Perry
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