AskMrVideo Newsletter | December 10, 2008 | Volume 2, Issue 2


I have been traveling a lot lately and have some more trips coming up.

I actually love to travel. Some travel is fun, some of it necessary, some can be bittersweet. My trip to Michigan this past week was for an unexpected funeral. I got to see family and cousins I haven't seen in a long time, took some family portraits, and shot a wee bit of video with my new Flip HD. That trip was bittersweet.

Today I go to New York City to be with some friends as we go to the Wired Pop Up Store opening. That trip will be fun! Being with friends, old and new, is always fun.

Later this month Ms Video and Jr Video and I go on our Holiday Vacation. That trip is necessary AND fun! It is always good (and necessary) to get away and recharge - especially with those closest to you.

While Santa has been busy looking for new jokes and prepping for his travel, the elves have been especially busy putting the final touches on peopleonyourpage.com and the Video Opt-in Machine. It has been a long journey developing these tools but the efforts are finally paying off.
This "trip" will hopefully be profitable for all of us!

Elves w00t!:
I want to give a shout out to our team members who work so hard on the MLI sites behind the scenes and introduce them to you. Karen is in charge of all customer goodness and Lisa expertly handles all the coding details (and this Newsletter). Aaron has done an amazing job on the AMV site redesign and Antony is the project manager on the large jobs for MLI and other clients. Connie is the transcriptionist extraordinaire and Terrie takes the amazing class notes.

A HUGE "Thank You" to these Elves from Mr Video! Could not do this trip without you!

Stay Tuned...


Perry Lawrence
Mr Video
 


VIDEO OF THE WEEK


Mr Video Says: Time Magazine published the Top Ten Viral Videos of 2008. These are great examples of the creative ways people are using video. The video above was #1 and is amazing in its scope and in how it is able to touch the heart by its simple and infectious music and spirit.
 

FEATURE ARTICLE

"Be Creative in One Step"
by Perry Lawrence


I recently sat down with my good friend Dean Hunt of DeanHunt.com and asked him what the number one tip he could give me on creativity was.


You see, Dean is kind of an expert on creative thinking. How do I know? Well, Dean and I worked on a project together that had me rethinking creativity, the viral nature of video, and the cosmos. OK, maybe not the cosmos but meeting Dean in person was mind-altering for sure. To check out the project we worked on, take a look here http://deanhunt.com/pagerank.html.


For a full report on the power it had, check this post out:
http://deanhunt.com/the-power-of-creative-thinking/

Anyway, I sat down with Dean in the UK recently over a "Full English"

breakfast and asked "What is the single best tip for creativity you can give me?"

Ready? Here it is...

Dean told me to make a list of all the attributes of something I wanted to use or leverage or spoof. Then, next to each attribute, list the opposite.

Take for example the Google Page Rank video. Some attributes of the page rank are small, static, silent. So opposites would be large, moving, with audio. Start thinking about the page rank icon in these new terms (large, moving, audio) and you can get some pretty crazy ideas popping into your head!

You can see this at work all over Dean's blog. Everything from "Killer" bunnies to his "World's most unprofessional sales page."

Try it. Want to do something that stands out? Take your current project and turn it on its ear by incorporating some opposites. You will boost your creativity and come up with some break out videos!

 

AS SEEN ON...

RECOMMENDED RESOURCES

EZS3.com :: The EASY way to put your videos and media on the web!



TrafficGeyser.com :: Dominate your niche by using the premiere distribution tool! Get one month at no cost!
 

ABOUT MR VIDEO

Perry has been in video production for over 20 years and has produced, shot, and/or edited videos for companies like Merck, Maxwell House, Nickelodeon, P&G, Ogilvy & Mather, IBM, and many others. Perry is also the "Go To" video expert for the top names in internet marketing such as Yanik Silver, Carrie Wilkerson, Barry Dunlop, Ryan Lee, Dean Hunt, and many others.

Perry has taken the steps used by professionals and distilled them down to an easy to use formula that guarantees better videos, each and every time.

As "Mr Video," Perry has quickly become the definitive resource for helping business owners and marketers strategically leverage the power of video.
 


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