Hi all,

I am amazed at how much is going on in the social media scene. Everyone and their red-headed-step-uncle is touting the powers of Social Media. I love it. What I especially love is seeing my friends and members having some amazing successes. People like John who closed a mid 5-figure deal 2 days after hearing the VIP class given by Dan Buglio. I love members sending me comments like "Your class with Arnel was worth the cost of admission alone!" And, I especially love bringing you my friends who are real-world people who are quietly building their empires by leveraging YouTube, Facebook and Twitter (the Social Media Trifecta) as a real-world business tool. People like Carrie Wilkerson, The Barefoot Executive and Perry Belcher, the Bad A** Marketer. These two could not be any more different but they both gave out amazing info to all the VIP attendees.

What impressed me most about the people who taught the classes was how what they did came across so naturally. They are who they are and teach in the style that suits them the best. That's a HUGE lesson. By trying too hard we can alienate a lot of folks. People can discern when you are dis-ingenuine. People can also discern when you have a passion to help others and are not just trying to make a quick buck.

Video is a leveler I believe. No longer can you hide behind good copy or a slick graphics package. Don't get me wrong, those help. But video brings you and your message right up close and personal. Be your genuine authentic self and you will attract like-minded individuals. Speak in your own voice, and as my friend Carrie says... "Just be yourself, everyone else is taken."

Stay Tuned...

Perry Lawrence
Mr Video

VIDEOS OF THE WEEK

Mr Video Says: Last night Janet Beckers of http://WonderfulWebWomen.com was doing an interview on Social Media and Video with Carrie Wilkerson. Carrie gave the entire audience a challenge to 'just do it' and Janet rose to the occasion immediately as did a few others. Video is the best way to get out there and introduce yourself to your audience. Janet does a fantastic job of leading by example! Her audience


Another one to take up the Just Do It Video Challenge was Cheryl Watterson of http://letstalkhomesecurity.com - Awesome! These were posted within hours of the challenge.

Way to GO ladies!


 

My Friend Sanyika Calloway-Boyce joined me for a video intensive last week. Now, from now till midnight Friday, April 10, Sanyika will be offering a special 50% discount on her entire TV Publicity Secrets System.

I HIGHLY recommend you check it out.


 

Call Recorder for Skype is an excellent tool! I use it to record video interviews and man it ROCKS. It is for Mac and the latest beta version of Skype. To see some sample interviews check this out:
videomarketingassociation.com/intros/

FEATURE ARTICLE

Sample for Success

This past week I had some of my best friends in the world come to Philly and shoot some video, develop their brand, and allow me to guide them and introduce them to other industry professionals. What I love the most is that I can call these folks friends and not just "clients."

While out to dinner one night we ordered a Wine Flight. Not only was this a great way to sample some good wine but it was a very good marketing lesson to boot. A Wine Flight is a sampling of wines in small glasses - all totaling up to about one full glass. This gives the novice wine drinker (yes that's me) an opportunity to try three varieties of wines - geared toward their particular tastes. Now the presentation was fantastic, 3 glasses in a spiral holder, and the wines good. By making it all about the presentation, variety, and positioning (Wine Flight is a cool name), the experience was a great perceived value. I am usually unsure of what wines to try so this approach was perfect for me.

Sampling is one of the most powerful selling techniques available to you as a marketer. What can you let folks sample from your product mix? What can you bundle together to offer a unique experience?

Last week I gave my friends a sampling of services my partners and I offer. Our "Media Bundle" included Video services, Branding Services, Web Development, Graphic Design, and Media Coaching (and even a makeup artist!).

Look at how you can bundle a sampling of your services together to create a super value and a unique experience.
 

AS SEEN ON...

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Got a video question or need a recommendation? Just Ask Mr Video here.

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ABOUT MR VIDEO

Perry has been in video production for over 20 years and has produced, shot, and/or edited videos for companies like Merck, Maxwell House, Nickelodeon, P&G, Ogilvy & Mather, IBM, and many others. Perry is also the "Go To" video expert for the top names in internet marketing such as Yanik Silver, Carrie Wilkerson, Barry Dunlop, Ryan Lee, Dean Hunt, and many others.

Perry has taken the steps used by professionals and distilled them down to an easy to use formula that guarantees better videos, each and every time.

As a proud member of the Video Marketing Association and "Mr Video," Perry has quickly become the definitive resource for helping business owners and marketers strategically leverage the power of video.
 

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