Just Add Video...

You know, just by adding video you can change your business. It's true. Shooting a video and posting to YouTube, can literally change the course of your online OR offline business. The women (and men) of Wonderful Web Women know that (see below).

Barack Obama knows that (see Featured Article). And you, as a loyal reader and supporter of AskMrVideo.com, know that!

Thanks for letting me bring you targeted video tips, articles and products each and every week. I know your time is valuable and I do not take it for granted.

Stay Tuned...

Perry Lawrence
Mr Video

VIDEO OF THE WEEK

Mr Video Says: "Excellent explanation of the AIDA principle as it applies to Video."
 

FEATURE ARTICLE

Barack Obama - Video Strategist?

There was an interesting piece in the New York Times this past week on the video strategies of President Barack Obama. Now before you read any further (or don't), be aware that this is not a political piece. It is a lesson of a particular video strategy that to date, no other president has implemented to the extent that President Obama has. The reason for that is easy to understand. Video is easy, video is informative, and YouTube (coupled with the Social Media partners of Twitter and Facebook - the SM Trifecta) is the new news. Here is an excerpt:

"Having recognized the power of YouTube during the presidential campaign, when the BarackObamadotcom account uploaded more than 1,800 videos to the site, Obama now maintains an entire staff devoted to new media. Making your own videos pays off. Where a YouTube search for "George Bush" turns up mostly parody, TV news clips and gotchas ("George Bush idiot," "George Bush shoe attack"), a comparable search for "Barack Obama" is stacked with videos approved and uploaded by the campaign or the administration. Users of YouTube may not recognize this. In the eclectic YouTube interface, all videos - the parodies and the propaganda alike - can simply looks like news."

I recently consulted with a large company for this exact strategy. I call it the Google Roadblock. By leveraging their video "footprint," a company can change the course of perception, history and the future. Just like President Obama is.

Here are some lessons from Barack Obama - Video Strategist:

1. Record Everything - Take your Flip Camera everywhere!
2. Be Consistent - Get in the habit of posting a video at least once a week.
3. Use Social Media - YouTube, Twitter & Facebook are the Social Media Trifecta.
4. Mass Distribute - TrafficGeyser.com, TubeMogul.com & HeySpread.com (See My Article Video Distribution Compared)

Addressing the last point; Pres. Obama's team has an Open Policy on video sharing:

"Every one of the president's weekly public-address videos is conspicuously labeled "public domain," and commentary is welcome. Plenty of detractors weigh in. Name-calling - "socialist pig," "fascist in chief" - jostles for space with praise ("Nice to have an articulate, intelligent, thoughtful president again"). In general, the effect is one of openness and inclusiveness, even as the shooting and spreading of the videos has been tightly controlled."

So no matter your political views, you can see clearly that the Obama team has leveraged video to their advantage. And continues to do so.

You can read the full article in the New York Times:

http://www.nytimes.com/2009/04/12/magazine/12wwln-medium-t.html
 

AS SEEN ON...

RECOMMENDED RESOURCES

EZS3.com :: The EASY way to put your videos and media on the web!


TrafficGeyser.com :: Dominate your niche by using the premiere distribution tool! Get one month at no c'ost!

Got a video question or need a recommendation? Just Ask Mr Video here.

Movie Masher

Movie masher is one of the most amazing online editors I have ever used. And I have tried them all. Not only does it work well, it is open source. That's right... you heard me... OPEN SOURCE. For those of you not familiar with open source here's the skinny. Open source means that the code is available for you to customize. That means you can brand it as you wish and change it as you see fit. Think of it as PLR (Private Label Rights) for source code!

Here are some features of Movie Masher:

• Trim, composite and timeshift video
• Mix and fade multiple audio tracks
• Add effects, transitions, and titling

You can change the interface and:

• Colorize and reposition panels
• Reskin and bind interface controls
• Build preconfigured effects
• Integrate with CGI scripts

AND you can:

• Enable your users to seamlessly mix video, audio, images and text
• Control every aspect of the editing interface and underlying functionality
• Build your own controls, effects, transitions and titles in Adobe Flash™
• Deploy on any site for free under an open source license (MPL 1.1)

"So what" you may be thinking. OK, so... how about you:

• Offer it to your customers
• Rebrand it and offer it as a paid or ad supported video editor
• Offer it to your clients as an upsell
• Use it as a teaching aid
• Create an online end to end video editing, hosting, distribution solution
• Target specific demographics or niches (Video editing for seniors. Video editing for sailors. Video editing for Teens.)

As you can see there are a LOT of uses and I will be trying on some of my own.

OH forgot to mention. It's FREE!
 

ABOUT MR VIDEO

Perry has been in video production for over 20 years and has produced, shot, and/or edited videos for companies like Merck, Maxwell House, Nickelodeon, P&G, Ogilvy & Mather, IBM, and many others. Perry is also the "Go To" video expert for the top names in internet marketing such as Yanik Silver, Carrie Wilkerson, Barry Dunlop, Ryan Lee, Dean Hunt, and many others.

Perry has taken the steps used by professionals and distilled them down to an easy to use formula that guarantees better videos, each and every time.

As a proud member of the Video Marketing Association and "Mr Video," Perry has quickly become the definitive resource for helping business owners and marketers strategically leverage the power of video.
 

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