In this issue: • Video of the Week • Feature Article • Where's Perry? • As Seen On • Recommended Resources • Video Gear Review • Members Only • About Mr Video

Does your biz have flat sides?

As solopreneurs, entrepreneurs, small business owners, and marketers, there comes a time when you realize you can't do it all. You realize you love certain aspects of business, like other aspects, and downright avoid other aspects. Not good.

So what's a budding empire builder to do? As your empire grows, the "flat sides" - sides you avoid or just aren't good at - go from being small nuisances to being huge issues that will take you down.

If you you have a project that has stalled, chances are you are avoiding a specific task or tasks. Step back, evaluate, and ask yourself this one question: What do I need to get this project DONE? Here are a few ways you can off-load the tasks you avoid, get some accountability, and keep your empire growing.

• Hire a helper - you can find accountants, bookkeepers, editors, marketers, designers, writers, webmasters, programmers, etc. There are so many Virtual Workers out there today who would love to help you set up your blog, create your graphics, write your copy, or edit your video. Sure, you could learn to do it yourself, but do you really want to spend $699 on Adobe Photoshop, spend a bunch of hours learning it, simply because you want to create a Buy Now button? Get some help today to move that project to the DONE column.

• Join an accountability group - I belong to a great Mastermind Group. I also lead one. The monthly calls and the quarterly gatherings to share what progress you have made have been instrumental in the growth of my businesses. I shudder to think where I'd be without the accountability and the help and advice that I get on a consistent basis.

• Get a partner - The old saying "Two heads are better than one" is certainly true in business. You may want to consider someone who complements your attributes to help take your biz and/or project to the next level. You may simply want a Joint Venture partner short-term for help on a specific project. Done trumps everything - so if it's a choice between sharing some of the profits vs no profit at all, it's kind of a no brainer.

A ball with a flat side won't roll very well. Consider getting help in areas that you need to take your business to the next phase. Deep breaths, it will be amazing.


Perry Lawrence
Mr Video
 

VIDEO OF THE WEEK

Mr Video Says: "I sure miss Vince! This short infomercial is a classic and should be studied by anyone wanting to create a sales video. Can you identify all the parts? Social Proof? Scarcity? Urgency? Problem/Solution? Authority? It's all in there."
 

FEATURE ARTICLE

Using Video as a Marketing Tool

Have you thought of using videos to market your business or service? If not, it's time to start.
If you have an online business or offline for that matter using video as a marketing tool is a wise choice.

Although there are many that will want to read more about your business or service, the majority are enticed by visuals. Don't believe me? Sit for one afternoon and simply count all the commercials and infomercials that are broadcasted daily. This same concept can be applied to your business. Adding videos to your marketing plan will help your market and community connect with you.

It is difficult to express emotion with words, although there are many that can do it successfully. With the use of video, your viewer will instantly connect with your emotion and passion. You don't have to go to the extreme as such individuals on infomercials but simply describing your product or service is a way to connect with your audience and ultimately your customer base.

A few points to keep in mind when using video to market your business or service:

- Don't be too flashy: it may work for some on television but you don't want to categorized as a infomercial salesman type

- Be honest: your audience, target market, customers and clients will be able to detect instantly if you are not being honest, perhaps some may not right away but ultimately they will.

- Be clear: when using video be sure to be clear in both the quality of the video itself and in your appearance and words

- Be concise: keep your videos short and sweet, many will disagree on length of video clips, so the best bet is to determine how long you will sit through a video and gage your videos to that length. Many will not sit for more than 3 minutes and you don’t want to lose the attention of your market.

Ultimately, using videos as a marketing tool is a smart and innovative idea that many are using. What are you waiting for? Start today!

Comment or ask a question about this article here.
 

WHERE'S PERRY?

April 14-15, 2010: Do you live in Europe? Have you always wanted to go to Europe? Have you always wanted to go to Europe and write it off on your Taxes? Have you always wanted to have fun, go to Ireland, get coached by a team of experts and write it all off? Well then this may be your once in a lifetime opportunity. The Big Game Plan IRELAND! Join me and my friends for two days of business training April 14-15. Only two seats left! http://thebiggameplan.com/ireland.htm
 

AS SEEN ON...

RECOMMENDED RESOURCES
 

Got a video question or need a recommendation? Just Ask Mr Video here.

ABOUT MR VIDEO

Perry has been in video production for over 20 years and has produced, shot, and/or edited videos for companies like Merck, Maxwell House, Nickelodeon, P&G, Ogilvy & Mather, IBM, and many others. Perry is also the "Go To" video expert for the top names in internet marketing such as Yanik Silver, Carrie Wilkerson, Barry Dunlop, Ryan Lee, Dean Hunt, and many others.

Perry has taken the steps used by professionals and distilled them down to an easy to use formula that guarantees better videos, each and every time.

As a proud member of the Video Marketing Association and "Mr Video," Perry has quickly become the definitive resource for helping business owners and marketers strategically leverage the power of video.

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