AskMrVideo Newsletter | November 24, 2010 | Volume 4, Issue 8

In this issue:

Video of the Week
Feature Article
From the Blog
As Seen On
Recommended Resources
Video Gear Review
About Mr Video


 


Hi there. I know you are getting ready for Thanksgiving and I wanted to drop you a note a gratitude. Thanks for being a reader of my newsletter and "occasional" email blasts promoting video marketing products. I genuinely appreciate your time and consideration.

As the end of 2010 bears down on us, it's a great time to be grateful for what we have. I recently watched a short video where the actor Kevin Spacey talked about success. I believe being grateful has a lot to do with success and I believe these two concepts go well this time of year.

You can watch the video on my Facebook page here:
http://www.facebook.com/AskMrVideo

I hope you have a wonderful week and a great time connecting with your family.



Perry Lawrence
Mr Video
 

VIDEO OF THE WEEK

Mr Video Says: "This is the inaugural edition of my new TV show. I'm starting it from scratch and tricking it out as I go - showing you all the steps along the way. Please leave a comment. Let me know what YOU want to see on future episodes of AMVTV!"
 
 

FEATURE ARTICLE

Video Marketing on a Budget

As a small business owner you may not have the budget to create a top of the line video. But, that doesn't mean you can't create videos. You don't have to spend thousands of dollars on the best recorder and you don't have to pay someone to record it for you. You can use your family video camera or the one that comes on most new computers.

Once you have your video created, you're ready to start marketing it through inexpensive techniques. These would include the following:

1. YouTube is the best video platform online. You can record and upload just about any type of video marketing with ease. You’ll also show up in the search engines if you choose to list keywords.

2. Use social networking, forums, article marketing, blog marketing, and other avenues are perfect for growth in your business. Makes posts regarding your articles as soon as possible and continue to marketing them is important and should be done as often as possible.

3. Include the link and brief description in your newsletter and market it on a regular basis. When you create a new video, highlight that video and discuss it in depth.

4. Write a special report that goes with your video so you have something to offer with it. This is a great little trick that will have your audience enticed into watching your video to the end. Include the link in your report and if you have the report done in time, mention it in your video.

5. Write blog posts that go along with your video so you can market them within the post.

6. Create a bio at the end of your articles that talks briefly about your video and who should watch it. Make sure you include a link to YouTube or to the location where all of your videos can be found.

Creating and marketing your videos doesn't have to be expensive. Use what you have and make it work for you when it comes to the video. Use the tips above to market your videos and you'll spend a minimal amount of money, but yet you'll have success.

Comment or ask a question about this article here.
 

FROM THE BLOG

How to Make the Most of your Video

Most likely the reason you created a video was so you could help others. You may offer tips or a solution to a problem with each video you create. Once they watch the video they go to your site to see how you can further assist them with the problem in the video. Read more...

Small Business Videos are Possible

It may be easier for large corporations to make videos because they have the money and the resources to make it happen. On the other hand, small business owners may not have the abilities to make videos like that, but it doesn’t mean they shouldn’t still make them. Read more...

 

AS SEEN ON...

RECOMMENDED RESOURCES
 

Veeple Interactive Video



 







Jive Systems Video
Got a video question or need a recommendation? Just Ask Mr Video here.

VIDEO GEAR REVIEW

Maria Andros' Video Conversion

If you haven't opened a single email from me in the last week, you may not know about Maria Andros and her Video Marketing Course - here's the course: https://mariaaandros.infusionsoft.com/go/sq4/video/


I love video, I love marketing, and Maria has managed to raise the bar on the marketing side of things. Like it or not there is a formula for marketing. There are sales funnels, MDAs, CTAs, optins, pop ups, Belcher Buttons, Self Liquidating Offers, OTOs, Reciprocity, etc, etc, etc.

So when a marketer pulls it all together and shares with you the tricks that helped them have some success, I love bringing it to you. You see I STUDY this stuff and enjoy learning what works and what doesn't. I REALLY appreciated all the feedback I got from you all telling me what you think of this recent video launch.

To recap, here is Maria's free training series:
https://mariaaandros.infusionsoft.com/go/sq1/video/  (Intro Video)
https://mariaaandros.infusionsoft.com/go/spv2/video/  (Second Video)
https://mariaaandros.infusionsoft.com/go/sq3/video/  (Third Video)
https://mariaaandros.infusionsoft.com/go/sq4/video/  (Final Video)

This is great stuff - whether or not you purchase anything, whether or not you like the videos, this is a great sequence. Maria gave some good content that was intended to establish her as someone to follow. If you got any emails from Maria I suggest you print those out and really study the sequence, the tone and the approach.

What worked for YOU. What didn't work for you? At what point in the videos did you say 'WOW'? At what point did you say 'No Thanks'? Read the blog comments under each video to get ideas of what resonated with her audience and what didn't.

What I found interesting is that Mike Filsaime launched one of his new products on the same day that Video Conversion dropped (Tuesday, Nov. 23rd). I don't think that was a "rolling" launch so not sure why Mike, who is one of Maria's mentors, would overlap that.

I digress...

Here are some of my takeaways from the free series:
1 - Be yourself. Everyone else is taken.
2 - Give great information.
3 - Don't shoot for perfection.
4 - Optimize for SEO.
5 - Keep it Simple and Consistent.
6 - You can do it!

I'd love to get your thoughts as well. Drop me an email at webmaster(at)askmrvideo(dot)com. I'd love to chat.
 

ABOUT MR VIDEO

Perry has been in video production for over 20 years and has produced, shot, and/or edited videos for companies like Merck, Maxwell House, Nickelodeon, P&G, Ogilvy & Mather, IBM, and many others.

Perry has taken the steps used by professionals and distilled them down to an easy to use formula that guarantees better videos, each and every time.

As a proud member of the Video Marketing Association and "Mr Video," Perry has quickly become the definitive resource for helping business owners and marketers strategically leverage the power of video.

NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. DISCLAIMER: Main Line Interactive, LLC only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. We do sometimes get compensated for bringing you offers that we feel meet our expectations of usefulness and quality.
 

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