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Ask Mr Video
Weekly Newsletter
April 9th, 2008
Dear Videographer,
Video is in FULL GEAR over at AskMrVideo.com! We are holding an informal "Show & Tell" in the forums where members are showing off their new Video Series. Some off the chart ideas (like a custom background) and wild videos (like a flea infested home). Plus, I have a new video of my green screen setup at the Underground Seminar. But first...
Found Video of the Week
Every week I bring you a new video that illustrates great video, great marketing or both. Enjoy!
Get 'er 70% DONE!:
Mr Video says "I did this to show that you do NOT have to wait till everything's perfect. Bad hair, bad lighting, bad camera, and questionable script. But it's a start. I work on videos costing hundreds of thousands of dollars so I know about budget and production quality. Most people only have a laptop and a webcam. Well, here's my 'Laptop and Webcam series opener.' The idea is to do these and add a 10% increase in quality each and every time up to the plate. Don't wait or just watch me do it - create your video SERIES today."
"Video = Marketing Gold" - USA TODAY by Perry Lawrence
USA TODAY recently posted a fantastic article on web video marketing. The article sites the statistic of ad spending for internet videos will increase 455% by 2011. And this is not just for the big players.
"While the giants dabble, independent entrepreneurs are taking advantage of the freedom the Internet offers to reach millions of people without having to go through gatekeepers such as TV networks and cable operators. They don't even need powerful allies to help raise cash, sell ads, get online and market. New-generation studios including Worldwide Biggies, Black20 and 60Frames are eagerly seeking deals to support promising talent."
Why should you get started with your SERIES today?
It's relatively easy to make a profit: They employ little-known actors, simple camera shots and few, if any, special effects. "The cost is just hundreds of dollars a minute," Scannell says. "If you're getting $10 (for every 1,000 viewers that see an ad), and you have 1 million views, then you're break-even. If you get $20, then you're in the black."
It really does feel like the gold rush. Some are finding gold, some are selling the tools and some are watching it all happen.
"The theory of the Internet is that you can get anything you want," says investor Richard Wolpert. "But you still have to be exposed to the fact that it exists. That is still a very valuable asset. It feels like this is the year when everything is happening. But on a historic perspective, it's a 20-year process, and we're in the middle of it now."
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Video Gear Review
Here we go! My favorite part of every "Tip of the Week". This is where we get to look at some neat toys tools!
This is my second review of TubeMogul. I really like this tool because with a few clicks of a button I can distribute to over a dozen video sharing sites.
Do you know somebody who would find this review useful?
Email it right to them.
One More Thing...
In case you missed it, I posted another installment of the current eCourse "How to produce How To Videos". Check out "Product Development Workflow." There is a video where I walk you through every phase of product development. Check it out: Product Development Workflow
Members Articles: Here are some of the latest articles on AskMrVideo:
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