You’ll be hearing a lot about Parkinson’s Law in the next few months. It features prominently in a new book called Four-Hour Work-Week by Tim Ferriss.

I’ve always known and used Parkinson’s Law although never knew it by name. Parkinson’s Law states that ‘Work expands so as to fill the time available for its completion.’

This is always present at the ad agency I consult at. If a project is slated for a week - it takes a week. If it is a rush job - it gets done in a day. Same project, about the same resulting work. It really is amazing to see executives take this to the extreme.

So, as Tim Ferris states in his book, budget a set amount of time to any given project. Limit yourself, your time, and/or your availability for max efficiency.